A few weeks before Lily’s birthday, we got her the Ultimate Princess Collection from Target. For $65ish, you get seven Barbie-sized princesses. I was especially excited because the set included Jasmine. Jasmine is often hard to find in stores. She gets the snub in the princess department and I really don’t know why. She’s one of my favorites. You also can’t usually find Mulan or Pocahontas unless you are at the Disney store.
Do you sense a theme here? There are plenty of Belles and Cinderellas and Snow Whites and Ariels to go around. Everybody likes a white princess. American Indian, Chinese and Arab princesses? They clearly don’t belong in Walmart or Target, as far as I can tell.
That’s right, Jasmine was kicked to the curb. The box that once contained five white princesses, an Arabic princess and an African American princess now contains SIX white princesses and an African American princess. Instead of getting rid of the princess who sucks the most (Snow White), they booted Jasmine, who is way more current and also brings diversity to the table.
WTF, Target and Disney? I mean, yes, you chose Jasmine over Aurora in the previous Ultimate Princess Collection, but then you boot Jasmine for Merida? Where’s Mulan? Where’s Pocahontas? How many white princesses do my girls need in a box? I mean, it took years to even get a hint of diversity in Disney princess films, but then you take it away in the merchandising? Really?
Is it really that hard to sell Mulan, Pocahontas and Jasmine dolls along with all the other dolls in most mainstream stores like Walmart, Target and Toys R Us? I can’t imagine my girls are the only ones who want these dolls in their collection. It makes me sad to think other girls only want the white princesses to the extent that you can’t even find the princesses of color unless you specifically hunt them down on the internet or a Disney store.